KUKKO

Kukko, a coffee brand carried by Santa Elena Coffee Roasters, gave me a new perspective on the culture and craft behind each cup. Coffee’s journey, from farmer to roaster to your mug, is a story of care, skill, and connection.

Beyond its rich aroma and flavor, coffee is a natural source of antioxidants, which help combat cell damage. In moderate amounts, it can improve focus, boost energy, and even support mood by stimulating dopamine production.

But perhaps the most profound benefit is the ritual itself: grinding beans, brewing, and savoring the first sip. It’s a daily pause, a moment to be present, much like the slow, intentional process of crafting a brand identity.

2020

Veracruz, MX

Branding

/ Packaging

DERMALL

Y&J

LE BACH